Thursday
Apr292010
{fig. 130}
April 29, 2010
Apolis Activism has just posted a great profile of Milkmade on their site, here. Thanks go out to Shea, Raan, Oliver, Shannon, Marc and the whole Apolis team for putting this together. I really admire the lengths that Apolis has taken, and the efforts they've invested, in the development of their brand, it's visual values and tactile tenets. Equally as important to how that message is relayed, be it through an artful video travel journal or a carefully applied stitch, is the message itself. And the message that resonates with me is Apolis' advocacy of the power of true partnership -- from the way that the company was founded to the manner in which each finished garment is manufactured, Apolis stands on a consensus of ambitions, ideas, and abilities to ultimately do good things, better.
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