Tuesday
Mar102009
{fig. 13}
March 10, 2009
After just having celebrated its second anniversary last week, Monocle is feting 2009 by opening its first US retail store in Los Angeles on April 6th! According to FWD:
The Brentwood location of The Monocle Shop at 225 26th Street, Suite 19b, will feature new collaborations between the brand and designers, like the Comme des Garçons' Hinoki candle, a unique sweatshirt from Tomorrowland, and a high-tech running kit created with John Smedley. "Monocle is opening a shop in L.A. for a variety of reasons," said Brule. "One is the location. We were offered a great space in a high traffic area which possesses a similar demographic and 'community feel' to our Marylebone store in London. Two, we think L.A. provides a great opportunity for us--it's a pop culture hub and evidence from our subscriber base suggests we have a ready-made market out there. Also, our online Monocle shop is already popular on the West Coast, particularly the Orlebar Brown Swimming Trunks and the Porter Bags."
At long last, a reason to visit Brentwood.
The Brentwood location of The Monocle Shop at 225 26th Street, Suite 19b, will feature new collaborations between the brand and designers, like the Comme des Garçons' Hinoki candle, a unique sweatshirt from Tomorrowland, and a high-tech running kit created with John Smedley. "Monocle is opening a shop in L.A. for a variety of reasons," said Brule. "One is the location. We were offered a great space in a high traffic area which possesses a similar demographic and 'community feel' to our Marylebone store in London. Two, we think L.A. provides a great opportunity for us--it's a pop culture hub and evidence from our subscriber base suggests we have a ready-made market out there. Also, our online Monocle shop is already popular on the West Coast, particularly the Orlebar Brown Swimming Trunks and the Porter Bags."
At long last, a reason to visit Brentwood.