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Tuesday
May122009

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objectifiedposterFrom Gary Hustwit-the director of Helvetica, comes Objectified. Currently, the film's touring the globe, screening at festivals in London, Zurich, Barcelona, along with a spattering of US dates. For those of us that don't live in a city that's lucky enough to host a screening, Objectifed comes out on DVD in July. According to the film's site:

Objectified is a feature-length documentary about our complex relationship with manufactured objects and, by extension, the people who design them. It’s a look at the creativity at work behind everything from toothbrushes to tech gadgets. It’s about the designers who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It’s about personal expression, identity, consumerism, and sustainability.

Through vérité footage and in-depth conversations, the film documents the creative processes of some of the world’s most influential product designers, and looks at how the things they make impact our lives. What can we learn about who we are, and who we want to be, from the objects with which we surround ourselves?