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In 1965, adman Baxter Finley, unable to find a suitable product to soothe his sun scorched skin, founded the first line of grooming products created just for men -- Baxter of California. Through the ensuing decades, Baxter's line grew from his signature Super Shape moisturizer, to include a skin toner, night cream, under eye cream, and a vitamin enriched shaving cream. Today, Baxter of California boasts a comprehensive, award-winning collection of men's grooming solutions & lifestyle products that combines the trusted traditions of science with the finest ingredients sourced from nature.

Baxter of California comes to Milkmade this month.