Preview: Casio G-Shock GA-100 by Garbstore

In an era, and an industry, where the notion of purposeful partnerships has been all but drowned out by a flood of uninspired co-branding, Garbstore continues to distinguish itself with its concerted approach to creative collaborations. For this upcoming Spring/Summer '11 season, Garbstore worked with The Heritage Belt Company (UK) to produce the WWII-inspired leather pilots tie case that houses its special edition Casio G-Shock GA-100 model watch - made  expressly for Garbstore, in Japan. Prioritizing purpose over provenance, Garbstore's upcoming series of collaborations for Spring/Summer '11 punctuates the brand's exciting, new Garbstore Network/GNO initiative. Next up: Bedwin & The Heartbreakers v. Garbstore LNER Bag.