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Tuesday
Feb072012

Remi Relief

Spurred by his love of California, avid skater/surfer Yutaka Goto, injects a heavy dose of inspiration from 1970's California, the Z-boys, and beach culture into his Japanese menswear line, Remi Relief. Under the motto "High Quality of Life", Remi Relief creates "ultimate American basics" with a fanatical approach to textile development that is exceedingly rare outside of Japan, utilizing intricate dying, print pigment, and vintage finishing techniques.

Goto sites the writings of Meister Eckhart for the origins of the brand's name: Remi (or remix)= "modification"; Relief = "omission". The concept for the brand is derived from Eckhart's suggestion that something good is born only when modification is added to each creative process and excessive items are removed or omitted.

Remi Relief is new to MILKMADE for the Spring/Summer '12 season.