SUPER by retrosuperfuture®: Made in Italy

Ever wondered how and where your favorite pair of SUPER sunglasses springs to life? At long last, SUPER gives us a peak inside their Como factory in Northern Italy. From the cellulose powder used in acetate production to the exacting controls required to produce the Carl Zeiss lenses used in each pair of SUPER sunglasses, the four-minute video dances us through the journey from raw material to final, hand-finished product.