Tuesday
Mar022010
Rapha x Apolis Activism Transit Elite Film & Campaign
March 2, 2010
Film courtesy of David Christenson.
As part of their Nepal Project, Apolis Activism partnered up with cycling clothiers Rapha for a special Transit Elite Sweater release. Both brands decided to document the whole process of making the sweater by capturing on video the women of Nepal who produced and knitted this special product. The film not only shines light on the humble hard workers of Nepal, but it also gives us a peak into the beautiful mountain ranges that surround the country. Luckily enough, Shea Parton of Apolis Activism and Cole Maness of Rapha were able to cycle these mountains, and it’s inspiring to see that they were able to capture the sights and sounds of the area by doing the things they’re passionate about.
As part of their Nepal Project, Apolis Activism partnered up with cycling clothiers Rapha for a special Transit Elite Sweater release. Both brands decided to document the whole process of making the sweater by capturing on video the women of Nepal who produced and knitted this special product. The film not only shines light on the humble hard workers of Nepal, but it also gives us a peak into the beautiful mountain ranges that surround the country. Luckily enough, Shea Parton of Apolis Activism and Cole Maness of Rapha were able to cycle these mountains, and it’s inspiring to see that they were able to capture the sights and sounds of the area by doing the things they’re passionate about.